The visionaries leading the way
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“We created Genesee to give brands a creative edge, powered by AI, and shaped by the insights of real humans: us and our clients. What once took a full production team and weeks of work, now takes minutes. That’s the Genesee difference.” — Zaira Vazquez & Stephanie Corcoran, Co-Founders of Genesee
We Craft Brands, Build Experiences, and Design with Impact.
5X
Details are everything. We obsess over the polish, the feeling, the little things that turn good work into unforgettable experiences. the little things that turn good work into unforgettable experiences.
59%
We stay curious. We learn, unlearn, and adapt — because the best design is never static, and neither are we. We stay curious. We learn, unlearn, and adapt — because the best design is never static, and neither are we.
48h
We don’t play it safe. We encourage experimentation, take smart risks, and aren’t afraid to challenge norms. We don’t play it safe. We encourage experimentation, take smart risks, and aren’t afraid to challenge norms.
73%
We build together, not in silos. The best ideas come from shared energy, open minds, and collective effort. We build together, not in silos. The best ideas come from shared energy, open minds, and collective effort.
AI-Native Production. Real Results.
Faster task completion. AI-generated video ads outperform traditional creatives.
Lower CPA. AI-optimized creatives significantly reduce customer acquisition cost.
From weeks to hours. Traditional ad production takes 2–6 weeks. We deliver in 2–48 hours.
Better performance. AI-generated videos drive stronger CTR and watch time than branded content.
Co-Founders of Genesee
Stephanie Corcoran is the Co-Founder and Creative Director of Genesee. Before Genesee, she spent five years in structured finance at a leading global bank, executing over $3 billion in credit transactions for private equity sponsors, investment banks, and institutional investors. That work sharpened her judgment under pressure and her instinct for high-stakes execution. Fluent in English and Spanish, she partners closely with brands entering Latin America to produce campaigns that feel native in every market, blending sharp art direction with advanced AI production.
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Zaira Vazquez is the Co-Founder and Creative Director of Genesee. With a background in marketing and analytics across high-growth startups and global tech companies, Zaira has built her career at the intersection of strategy, culture, and data—driving growth and shaping how brands show up in the world. Zaira's work has consistently focused on multicultural audiences, particularly within the U.S. Hispanic and Latino markets. She has held key roles at companies committed to serving underrepresented communities, helping develop brand positioning and campaigns that are culturally relevant and business-driven. Zaira has also contributed to go-to-market strategy, creative direction, and cross-functional planning to support long-term growth. Fluent in English and Spanish, she brings a thoughtful, strategic lens to everything she builds at Genesee—grounded in insight, culture, and clarity.
